U4EVER was born out of the experiences of Scott Jones, an oncology and hospice nurse who has spent years at the bedside of patients and families facing mortality. Oncology regimens are long and personal, and in those months and years, deep connections form. Again and again, Scott saw the same truth: alongside the fight against disease, there is always a fight to preserve memory.

Families — especially children — want to hold on to a parent’s voice, a grandparent’s stories, the laughter, the quirks, the wisdom that made someone who they were. Chaplains and caregivers do their best to help, but too often, the stories fade. And the silence that follows is permanent.

As a single father himself, Scott understands that fear intimately: the thought of children growing up without enough memories of a parent. His nursing work showed him this isn’t just his fear — it’s a universal human need.